January 21, 2020

7 Tips Selling with Power & Confidence

Liz Wendling pic 7.16.12 300x251 7 Tips Selling with Power & Confidence

Liz Wendling Sales Coach for Women

As women business owners, we get into business with the best of intentions because of a passion for what we love to do. Then we are faced with the facts that sales skills are an essential part of doing business and a critical part to staying in business. Selling with anxiety, uncertainty and fear will sabotage their efforts and keep women from reaching their business goals.

Many business owners are not skilled at selling and often fear it because of the negative experiences and impressions they have in their own lives. When you ask someone what selling means, you often hear words like sleazy, manipulative and cut throat. Sounds like fun, right? The truth is selling can be fun but you need to make sure you are selling from a genuine place of wanting to serve your customers versus from a place that is self-serving.

Here are 7 Tips on how to sell from your heart and not from your head.

Tip 1: Remember why you went into business and the original passion you felt when you came up with the idea. There was an underserved need in your market that you felt passionately about serving. Keep this close to your heart and in your mind.

Tip 2: Be clear on who your ideal buyer is. The type of individual you want to attract into your business that you know you can help and you really want to work with. These are the people you resonate with and can easily connect to.

Tip 3: Take time to build a relationship with your customers and prospects. People think with logic but act with emotion so if you allow the relationship to grow and make an emotional connection, the sales will eventually come.

Tip 4: Ask lots of questions and give your prospect an opportunity to speak. In order to find out specifically how you can serve and what your customer’s needs are, you need to ask questions to really uncover an area where you can offer assistance and make sure you listen, listen, listen.

Tip 5: Come from a true place of serving your ideal market and look for solutions that you offer that help your ideal client and get them quicker to their goals. Be genuine and be authentic and rather than look for how you can close a sale, really focus on them and how you can make them better.

Tip 6: Lead with your gifts. Offer your expertise and your knowledge willingly and for free. This will attract people who are interested in learning more information about you and provide you with an opportunity to demonstrate your skills.

Tip 7: Don’t push the close. If you make an offer of your services to a potential customer, do not chase them for a decision. If they want to work with you they will let you know and remember to continue to treat them in the same manner if they hire you or not.

Women are naturals at sales and our wiring makes us perfect for building long lasting business and personal relationships. We are wired differently than men! Solid research says the female brain is hardwired for empathy and connection. It’s completely logical to see that embracing this research will yield great results. Ladies, it’s time to sell.

Liz Wendling is The Sales Coach for Women and the author of The Unstoppable Business Woman. From the novice to the seasoned sales professional and business owner, Liz provides coaching around communicating more effectively and selling more efficiently. Liz believes everyone is in sales and women who know how to sell, earn more money. For a FREE 7 day video sales series go to: http://www.salescoachforwomen.com or e-mail Liz@salescoachforwomen.com


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