January 21, 2020

Everyone is a Salesperson and Needs to Improve Selling Skills

John Salesman and Founder of GoSellGo 300x225 Everyone is a Salesperson and Needs to Improve Selling SkillsAre salespeople born or made?  That’s an age old question and something worth considering.  Here are some other things to think about as it relates to selling.

Everyone Sells

What about the idea that everyone is a salesperson?  All people sell their ideas.  Kids sell their parents on letting them take the car to go out or go to a sleepover.  In job interviews, applicants sell themselves to the prospective employer and the company to sells to the recruit.  Girl scouts sell cookies.  Boy scouts sell Christmas trees.  Waiters sell themselves to restaurant patrons to increase the size of their tips.  You can’t get around selling no matter who you are.

Take Inventory of Your Sales Skills

Now that we’ve established the fact that everyone sells, how do you stack up in your selling skills?  For those of us who sell for a living, it is in our best interest to study sales, practice and work to improve ourselves everyday.  For engineers, lawyers, CEO’s and administrative assistants the same holds true.  Honing your selling skills is important.

Commit to Ongoing Personal Development in Good Times and Bad

When things are going well it’s easy to postpone personal development.  For me the 1990′s were a great time to be a sales representative in the furniture business.  Looking back it didn’t seem as necessary to study sales, self-improvement or spend time and effort on personal development.  Business was good.  It was relatively easy to sell furniture if you had good products to sell at a fair price.  I found out later that postponing personal development was a mistake.

Fundamental Changes in Business Require Different Strategies

As the calender turned over to the year 2000 business continued to be brisk.  Then on September 2001 everything changed.  Consumer confidence was shaken after the attacks on the Twin Towers in New York City.  The furniture business went into gradual decline.  Imports continued to increase.  Deflation occurred and for salespeople in the furniture industry you had to sell 25 to 30% more units just to earn the same commission dollars compared to a few years earlier.

Retailers, fellow sales representatives and management of the furniture companies would say “it will get better, business will improve.”  What we didn’t realize at the time is that things would never go back to the way they were before the year 2000.  Fundamental changes were happening in the economy and in the furniture business that would require different strategies to get back on track.

For Things to Improve We Must Improve

Now ten years later, most of us realize the way we do business has changed and will continue to change.  For me, I recognize that in order for things to improve, I must improve.  So I’ve taken on the mission to pursue personal development.

It’s important for me to share what I’ve learned with other salespeople through our website GoSellGo.com™ which has information related to selling and personal development.  It’s a personal quest of seeking out resources important to salespeople and sharing sales tips and motivational information through my blog, articles and email newsletters.

I hope you enjoy the results.

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